It’s not just your car, home (1st or 2nd) or shoes anymore. Do you use Twitter, Facebook, Linked-in, Myspace? Well, now there’s research that tells you what your online social network says about you. Just couldn’t resist reading this article … Here’s the link if you want to read it, too, at Ad Age Digital …
A few insights:
- 110 million Americans use them
- Twitters are more interested in sex (duh – they are younger)
- Facebook users skew a bit older (late to get on board)
- Linked-in is the only user group with more “guys than gals.” (I hate that word “gals.”) They more likely to be into gym, spas, yoga, golf and tennis … also gambling and soap-operas (makes sense if they’re out-of-work).
- Almost half of the social media users link only to family and friends. (I’m so glad about that.)
- Only 15% use the social networks at work (Surprise! Do you believe that?)
Frankly, I’m sick of hearing about social networks. I want all those people on Twitter (unless they’re in Iran) to just get a life.
Anyway, if you thought you had those social “indicators” down pat, here’s something new to add to your quiver …
Harriett@snoety.com
